As a real estate professional, I understand the importance of my digital footprint as it pertains to helping my clients sell and purchase properties. While keeping a finger on the pulse of the real estate market, in general, is an absolute priority for me, I also believe that a strong online presence is key to maintaining the highest level of exposure possible.
One study found that 95% of buyers used a website in their home search and almost 50% of prospective homebuyers end up walking through a home they viewed online first. I strive to provide an exceptional website with valuable and informational resources for buying and selling homes plus resources on an array of real estate related topics. I know how important it is to have a reliable source for information about loan options, buying tips, and specific details about various parts of the Chicagoland area. If you are looking for a resource I don’t provide, reach out and let me know. I’ll be happy to add it to the tool-box I provide to my website visitors.
78% of real estate marketers with established social media profiles have experienced an increased level of traffic to their website and 87% of my peers say the primary benefit of their social media efforts is exposure for their clients. I completely agree that my social media profiles are another powerful tool that help me market properties I am representing and connect not only with buyers, but also with developers and other realtors so I am able to expand my reach even further.
Videos have been found to increase site traffic by 157%. Plus, a study found that 89% of potential homebuyers said photos were very useful in their search for their next home. The high-quality videos and vivid images I am able to deliver on my website and through emails convey wonderfully the amazing homes that are available and ready for their next family. I want people to be able to share, with family and friends, information on the homes they are looking into. Pictures and videos are an excellent medium through which this sharing can be accomplished as they paint such a wonderful story of a home’s best features.
I also know there are other things that can be done to ensure maximum exposure of the listings in my care. Because almost half of real estate buyers use yard signs as an informational resource, I provide real estate signage that is focused, attractive, and strategically placed to capture the attention of passersby. Brochures with high-quality graphic design, engaging content, and attention-grabbing images also help potential buyers realize the quality features of the homes being offered.
People may delete emails at a high rate but 77% of them still physically sort through their daily mail. In addition to brochures, other mail pieces with eye-catching designs and vibrant pictures reach a carefully targeted audience to communicate the beauty and value of the properties. Direct mail still boasts a higher response rate than other types of communication so I am sure to make the most of this marketing opportunity to both communicate buying opportunities and sell the homes entrusted to me.
My goal is always to go the extra mile for you, my client, whether you are buying or selling a home. I thank you for allowing me the privilege of working with you and look forward to our journey together. Contact me for a free consultation today and let's decide on the perfect approach for your specific needs. I care about my client's satisfaction and hope to build a client relationship that lasts a lifetime!